BEER X to be renamed OVERTHROW and to replace ZEBEDEE
03 August 2020
BEER X to be renamed OVERTHROW and to replace
Historically Zebedee has been very popular within the shop
however less so in pubs so we have needed to consider a lower
strength alternative which could serve both areas. We set our
brewers the task of trying to match Zebedee whilst reducing the
strength from 4.7% to 4.3%. This has been trialled over the last
month as BEER X. The actual considerations for a switchover were
longer term however with the recent COVID implications on our
business, we are having to streamline our beer range and bring
forward these plans with immediate effect.
The choice of name BEER X represented our uncertainty as to this
change, however we have been very pleased with the results and can
now confirm that we are going to rename BEER X as OVERTHROW and
that OVERTHROW will replace ZEBEDEE as a more permanent
shop/drive-through beer. The good news is that it will be
available much more that Zebedee historically has been and will
also become a full-time trade beer.
Apologies to all you ZEBEDEE fans, we have really tried to make
BEER X/OVERTHROW as close to ZEBEDEE as possible however what on
the outset appeared to be a relatively easy change, has proved more
challenging that we initially thought, though we really feel we
have achieved something very close.
If you are one of the many ZEBEDEE fans who have not tried it
yet, please give OVERTHROW a try, it really is very good.
Finally, the reason behind the new name is that OVERTHROW ties
in nicely with our REBELLION theme.
Apologies again, this decision was not taken lightly, in an
ideal world we would have kept Zebedee for the shop and produced a
new lower strength golden beer for the pubs/clubs. Sadly in the
current climate this is just not achievable hence the consolidation
into one beer.
We hope you like it,
All at Rebellion