Year Summary 2021
15 December 2021
Year Summary 2021
Well, 2021 was a bit of a rollercoaster and it is not over yet.
We have had a busy year and here's a bit of a summary of what's
been going on...
We would firstly like to say a massive thank you for the
amazing amount of support you have shown us over the past two
years, you really have kept us brewing.
- Coronavirus Continues
- Tap Yard
- Open Night Update
- Scannappeal Donation & Charity Weekend
- Reusable 1 litre
- Next Year
2021 in Stats.
3,447,000 pints produced
plus 805000 bottles filled on the bottling
73% - The total amount of beer sold in reusable
containers with the remaining beer in glass recyclable 500ml
47% - The amount of beer sold in reusable
containers from the shop, drive-through, and online with the
remaining beer in glass recyclable 500ml bottles.
81% - The amount of beer sold in reusable
containers to our trade customers, the remaining beer in glass
recyclable 500ml bottles.
Again, the impact of the global pandemic on our lives and the
brewery is an unavoidable subject when looking back on this
We started the year in the third national lockdown. Pubs, bars
and our trade customers were closed and patiently waiting for the
time when they could re-open. The brewery shop remained closed, the
brewery surviving thanks to the popularity of our drive-through and
free home delivery services, which were created in response to the
first lockdown in March 2020.
The contact free and socially distanced drive-through continued
to be developed throughout the year, with improvements made to its
structure and technology making it run even more smoothly. When the
shop re-opened in April, the drive-through remained the more
popular choice and still is, especially with cases on the
The home delivery service is still very popular, and we have
been developing and improving it this year. Starting with a
delivery range of just 10 miles, we increased this to 17 miles in
late 2020. In 2021 we extended this further, moving to 20 miles and
even 23 miles is some areas. We have also increased the range of
products sold online to include mini barrels for our members.
In May, hospitality businesses with outdoor spaces were able to
open with indoor restrictions lifted in May. This was fantastic
news, and we supported our trade customers to help them get back on
their feet. To cope with the increase in deliveries we hired more
drivers and got more vans as we were now delivering to people's
homes as well as to pubs etc. who now needed beer.
The drive through and home delivery services continue to be very
popular and are now long term features of the brewery and will
continue to be improved and developed.
Our brewery shop is looking great and is steadily drawing
customers back in since its reopening in April. It is great to see
people back in the shop picking up beer, browsing our wine and
We are not out of the pandemic yet and with variants of the
virus threatening to cause further impact on our lives we will
remain flexible and ready to adapt, committed to supplying you with
great local beer.
Welcome to the Tap Yard
We were extremely excited to open the onsite brewery Tap Yard in
July. Made from a converted shipping container, our brewery bar
offers our draught cask and keg beers alongside wine, cider and
spirits in a relaxed setting.
In December we covered the container and seating area with a
large marquee giving visitors better cover from the winter weather.
Feedback has been great, and we will continue to improve the Tap
Yard, adding hot drinks and possibly food at some stage. Tap Yard
hours are being extended with immediate effect to 8:00pm on Fridays
In the Brewhouse - A Summary from Head Brewer, Ed Bates.
2021 had a pretty challenging start due to Covid. We were
throwing beer away and putting staff on furlough which was a very
unpleasant experience. As restrictions were lifted in the spring we
faced lots of unknowns and it was challenging to forecast how busy
we would be. Fortunately, we bounced back stronger than expected
thanks to all our loyal customers. This meant we had a busy summer,
especially with so many events coming in a small window. It was
great to bounce back so strongly but it did put our team under a
little bit of pressure. We expanded the packaging team to cope,
especially as our bottled beer range remains so popular after its
booming sales in previous lockdowns. We also added staff to the
brewing and fermentation team and we will be looking for more staff
in the new year.
Overthrow continues to defy our expectations and is going from
strength to strength. Twice, I had to source extra hops as we
smashed through the number of brews we thought we would be doing.
It was great to win in its category in the SIBA midlands
competition at the first attempt. We are hopeful that it will do
well in the national competition in the new year.
Lager also had another expectation defying and award winning
year, also winning SIBA Gold and more awards for Roasted Nuts Extra
and 24 Carat too.
It was great to finally get the taproom open in the summer. Its
fantastic to be able to showcase our beers on site again,
especially the Black, White and 24 Carat that are not available
elsewhere on draft. Our new small pilot brewery will be up and
running in the new year and all of us in the brewing team are
looking forward to flexing our creative muscles and getting some
once off beers brewed especially for the tap yard.
We've had a particularly strong end to the year and I have to
say a massive thanks everyone who works in production as we've had
to pull out all the stops to get enough beer ready for Christmas
Unfortunately, as I write this, the shadow of Covid if looming
large again. Hopefully Rebellion will ride the storm next year as
well as we did this year. Not everyone will be so lucky, and I
really feel for all our customers in the trade right now. Hopefully
this current wave won't be as bad as it seems its going to be and
everyone is able to enjoy a happy and successful Christmas.
Wishing all of you a merry Christmas and all the best for the
Ed Bates (Head Brewer)
Public and Members Nights.
We anticipate that the public and members nights will restart in
Spring 2022 (Covid allowing), when we look forward to welcoming you
all back to enjoy an evening of beer and food. We are very sorry
for the ongoing delay in re-introducing the nights, and very much
appreciate your patience.
If you've been to one of the events, you'll know they are very
busy evenings and with COVID still very much present we are and
have been reluctant to re-introduce them both for staff and
customer safety. The potential impact of several staff having to
isolate is a concern to the ongoing operation of the brewery.
For those with unused nights on your membership, these will roll
over, whether you renew your membership or not you will not lose
them. If for any reason you would like us to reimburse you for any
outstanding tours that you have, we are happy to do so. Please feel
free to contact us on email@example.com or 01628 476594 for
any queries on this.
Thank you for your understanding and we look forward to
restarting the nights in 2022.
It has been another good year for our beers in competition, with
a number receiving prizes in the categories in which they were
At the SIBA (Small Independent Brewers Association) Midlands
Regional Cask awards Overthrow won gold for British bitter up to
For our bottled beers we had a particularly good year. Lager
received bronze in the London Beer Competition and gold in the SIBA
Midlands Bottle and Can Awards. 24 Carat also received bronze in
the London Beer Competition and silver SIBA Midlands Bottle and Can
Awards. Roasted Nuts Extra won silver in the London Beer
Competition and silver in the SIBA Midlands Bottle and Can Awards.
Red won silver also in the London Beer Competition.
Having won gold awards at a SIBA regional competitions, draught
Overthrow and bottled Lager will progress to the national finals
held at the SIBA Beer X exhibition in March 2022, so fingers
crossed for them.
Scannappeal and the Charity Open Weekend
The charity weekend was supposed to take place this year,
unfortunately we had to cancel due to the pandemic.
For those new to us, we hold a weekend beer festival every other
year where we give away beer, put on entertainment and raise money
for a local charity, Scannappeal. At the last event in 2019 we
raised £65,000! We have supported Scannappeal for many years, they
fundraise to supply local hospitals with diagnostic equipment and
do an amazing job.
It was a real shame that we could not hold the event this year,
but we wanted to do something for Scannappeal so in October we were
able to donate £9000, taking our all-time donation total to
£300,000, something that we are very proud of.
Look out for news on when the next charity weekend will take
Re-Usable 1 Litres
In February, our new returnable one litre bottles were
introduced to the shop, drive-though and online store. Customers
could now buy their fresh draught beer and then return the bottle,
receiving a discount on the next purchase for each bottle
These new bottles were not only a positive move to reduce the
environmental impact of the brewery but have improved the quality
of the beer; the brown bottles reducing the effect of UV light on
The project would only work for us if our customers did return
the bottles and return them you did. In just three months 20,000
bottles had been bought and returned, with a current return rate
averaging 72%, thank you for your support with this project. Since
we started that's 85,500 bottles that have been re-used and not
ended up either in recycling or landfill.
As well as developing and improving the existing brewery and the
services there are areas that will see changes.
The long awaited installation of the 500 litre development
brewery kit has gathered pace. This is a smaller brewing kit that
is integrated with our main kit. The development brewery will share
the mill, grist case and mash pump with the main brewhouse, and be
heated using the main thermal fluid heating system. Wort from the
development brewhouse will be sent to the new 500 litre
fermentation vessels. The aim is to have the brewery ready for its
first brews in late February next year. The aim of the development
brewery is to allow us to trial new beers and produce one off
speciality beers in small batches that will be made available for
the shop and the Tap Yard.
Our car parks will be upgraded hopefully allowing more cars to
park with better access and movement possible on site.
As previously mentioned, the Tap yard will see some significant
changes, making it a nicer space to visit.
Our online presence is constantly being upgraded to try and make
buying online as simple an experience as possible. The membership
section will be developed further to all you to renew
We are aware that we have issues with our 22 pint mini barrels
occasionally not dispensing or running out of gas. We are planning
a full overhaul of the way the beer is dispensed through them with
a new tap arrangement with external gas cannister.
The 2022 beer range will be a re-run of the hugely popular 2017
range. Monarch, one of the beers from that range will tie in nicely
with the Queen's Platinum jubilee. Also, as 2022 encompasses her 75
year reign we thought it would be good to remember all those
British Greats again. It was a beer range full of great beers and
we hope you'll enjoy them.
We would like to again thank you all for the amazing support you
have given us over the year. We hope you have had a good year
despite everything going on and that 2022 will be even better.
We hope you all have a great Christmas and a Happy New Year
From all at the Rebellion Brewery.